Don't Create Brand Assets, Discover Them

Never create brand assets. No. That's what a lot of entrepreneurs think. They think, okay, I need to go to Nepal, go hiking for three days, no food, no sleep, only training, walking, naked into snow. No. That's not how you find your brand assets. You don't have a sudden epiphany like, ah, this is it. No. It's much easier. You just have to talk about your brand a lot of times in content. And when you do that and you repeat it, it starts to become normal for your brain. It starts to become deeper for your brain. And suddenly, when you pay attention, you will find there your signature, your color, your visual, your methods, your framework. You can discover it in your own content. The only thing you have to do is make a lot of content and then pay attention, look at it and you will find your brand assets. And remember, when you say the same thing 30 times, you get sick of it, but your audience is like, ah, that sounds familiar.