Free Content Is Not Your Most Valuable Thing
The most value is not in telling people what to do or telling people how to do it.
58sUit aflevering: Elk bedrijf is een mediabedrijf (of mislukt)
Transcript
you see it as as something that costs something, like an investment, then it's not a company. Then it's just a part of your company and you see it as an investment. That's great for some things, but for your media, it's not. For your content, it's not. You need the monetization part. And I know a lot of experts I speak to, they just don't want to do that because they don't want to be the salesperson or the pushy guy or girl. No, I understand this. But think about it. When can you as a person, when is your business, at what point delivers the most value to your customer? It's when there's a paid transaction because if they pay, they pay attention.