Stop Creating Demand - Meet Customers When They're Ready

You can't create demand. You're not a gangster stabbing tires who owns a local garage. No, you're not. You talk to your potential customer at the moment they think about your solution. A simple example is, you don't sell umbrellas when the sun is shining. You're are not going to try to sell them, hey, when the sun is shining, use my umbrella so you don't get tan and you won't get handsome. No.