Topical Authority: Why One Article Isnt Enough
86% of AI citations go to websites with at least five pages around the same t...
1 min 25s
Transcript
86% of AI citations go to websites with at least five pages around the same topic. That's what topical authority is. And it's important because I know a lot of experts, they put in a lot of effort to write one blog article or to record one video about one topic, maybe even their main topic. But then, that topic only lives on one or two, maybe three pages on your website. And they you don't have topical authority. And I understand this be because in the past as well when I was writing a blog article, I was like, okay, I make this one a good one. And then I it took me like two or three days and then I had this monster blog article and I was like, yes, now people can find me. But they didn't because it's only one page and AI doesn't think it's an authority because you have one page about the topic. It's like, okay, you wrote it once time but you don't understand it deeply. That's not correct. You do understand it deeply but AI doesn't know it. So look at your website, pick the three topics you want to be known for and create at least five pages with deep knowledge around those topics and you will see that AI starts to cite