The 4 Rings of Entity Explained in 90 Seconds

The language has to be the same. So if I'm thinking about rings of entity and I'm talking about the entity gap, those are two frameworks of mine. And then when I talk about it, you can cite it because you understand it's rings of entity. You hear it, you think of it, okay, what are the rings of entity? Ring zero, the DNA of your business. Ring one, it starts to be visible on your own domain, your own media company, your website. Ring two, all your socials. Ring three, external sources. That's it. That's a simple framework to remember and you can cite it to other people as well because you start to talk about it and you start to explain about explaining these things and it's very easy for you to to understand that entity, that framework of mine. And then you can say, okay, but that's only a framework, Paul. Yes, I know. You don't have to make every content about every entity. You're not doing that because there's an advantage from AI. You can live everywhere on the internet. It doesn't matter where you live, where all your entities live. They can be at different spots and AI can understand it because the entity lives in all the four rings consistent with consistent language. So they they AI starts to understand, hey, this belongs to my name, Paul Veth, and this belongs to, in this case, Identity First Marketing and to Identity First Media. So that's starting to be a cluster of entities and that's very easy. So entities are very easy to