The Entity Gap: Why AI Ignores Your Business

there are several things that are important for AI to mention you, but one of them, and that's what this video is about, is about entities. And you can see entities as this crazy word. It's a new thing in marketing right now, but it's very important for AI and you can say entities are the visible DNA of your business. It's like that. You can think about it in groups, in labels like your ideal customer profile or you as a person, the person scheme. It's a structured data in underneath the website. We we come back at it in another video. But it it's those groups, the location where you're at, the services you deliver, how you work, what solutions you bring or what answers you bring to problems. Those are all entities. But the only thing you have to know and to understand is that you have to talk about these entities from your business in the same way at every ring of entity.