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Latest insights from Identity First Marketing

Why AI Doesn't Know You Exist (And How to Fix That)
If you appear in fewer than 50 online sources, there is a 72% chance AI systems will never mention your name when someone asks for an expert like you.
8 min

Why AI Is Sending Customers to Your Competitors (And Two Tests to Fix It)
58% of people now search via AI instead of Google, and 80% of companies AI recommends don't rank in Google's top 100. Your SEO strategy is solving the wrong problem.
7 min