22 Years of Suffering Created This Marketing Philosophy

Twenty two years of suffering is what created Identity First Marketing. It's not just a gimmick. You know what a gimmick was, what marketers did the past twenty, twenty five years. Not all of them, of course, but a lot of them did, and maybe you fell for them as well. They said: okay, if you talk about these things and you create it in this form and you use these hooks, then you will find