Hooks Work, But Only If They Come From You

Name: Hooks Work, But Only If They Come From You
Uploaded: 2026-06-24
Duration: 35 s
Description: If you still try to play the marketing game, the gimmick game, the hook game, that's not going to help you.

If you still try to play the marketing game, the gimmick game, the hook game, that's not going to help you.

35sUit aflevering: Waarom Identity First Marketing bestaat

Transcript

I don't say that because it works, but it only works if it comes from who you are, what you really are, what you stand for, what your defendable position is, what your vision is, what your values are. If it comes from there, then you can use the form, the hooks, and the topics. That's amazing. And then it will compound, and it and you will say the same things over and over again, maybe in a different way. You can use 10 different hooks to say the same thing.