Boring beats brilliant every time

So then you can say, okay, if you are consistently available all the time, yeah, that's helpful. Much more helpful than doing this one. That's the truth. That's what I believe in. That's what the market shows. That's what that's what research shows. If you're boring but consistent, then you still stand out more than being a purple cow once a week and the next week be the burgundy cow. So that that's from research. This book is really great. I really love it.