Quality Over Volume: The Visibility Formula
More content is not the answer.
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Transcript
More content is not the answer. More visibility is and those are not the same. Most experts think it is. They think, okay, more input is more output is more visibility. But content is only one ingredient, while visibility is the whole dish. Three things build visibility. One, a sharply defined entity. Two, real depth on one subject. And three, work content that possible to be quoted. You can create a thousand pieces of content and be invisible or you can design 20 great quality pieces. that are possible to be quoted. They can travels across humans and channels and you will win. Volume is not the answer. The answer lies in the design.