Stop Chasing Viral - Start Being Yourself

Stop trying to be the viral content master. That's not who you are. Of course, it's possible for you to go viral on Instagram or TikTok. That doesn't matter. But don't make videos as if you are the content marketer. You are an expert in what you do. So people just want to see you doing what you do best, talking about what you do best, why you do things differently than other people, and why it matters to you. If you just record videos like that, that's very helpful for you. Don't try to find the best hooks, the best content reels. It's sucking energy out of you and it's distracting you from the focus you must have.