The Funnel of Trust: Building Real Customer Relationships

Ask something small, give something big, propose the next step. That's what I call the funnel of trust. It's easy. Last time I was talking to a customer of mine and she was sick of it. She said, I hate all the pushy, hard-ass ass sales people. Because, first of all, she doesn't want to be that girl and a lot of entrepreneurs don't want to be that man or woman who is pushy and you don't want receive message messages of people who are pushy. So, what do you do? You don't want to push and you don't want to be like reactive, passive. No. You want to be in the middle, in the trust funnel. That's Trust. The funnel of trust is very easy. You ask something small like as an assessment. That's a great starting because you receive information that's very valuable for you and you give something big. Because you ask an assessment, you have like three outcomes and for every outcome, you create a trust pack. And you just give the potential customer exactly what they need. They fill in the assessment, you know what they need, you give them a trust pack. What's a trust pack? Just an email with three to five resources like a webinar, a video, a blog article, a PDF, a bigger assessment, a phone call, it can be anything. But for that person, if you write e books, write three e one just for every person. That's okay because e just a normal e book, it doesn't work anymore. When did you launch an e book now and say, okay, here, get my free e book. Give me your email. Nobody wants that. Ask something small, give something big, a trust Pack. And then, what do you do after the trust Pack? Nurturing sequence. Just five emails, three to five emails. And of course, in every email, you have like the call to action. Okay. Book a phone call. You propose something. Book a phone call. Buy my small product. It's okay. I love selling. I love sales. I love marketing as well if it's done in the right way. It's really like that. And it's like when you kiss a girl for the first time, you don't go go all in all the way immediately. You make your intention clear, you go 85% and you wait and it's for her to come the next 15%. It's the same with customers. Ask something small, give something big, propose the next step, the funnel of trust.