Stop Chasing Perfect Content

You are really bad at making content. That's what you might think. But it's really the opposite because a lot of entrepreneurs think the content they make needs to be perfect. Camera studios, a green screen, everything perfect. But I promise you that the most perfect shots are not doing great on social media. Because you know why? People want to relate to you and if you show up perfect, then they cannot relate to you. It's too far from their space where they are. They need to see you and they need to think and feel, okay, that might be possible for me. That's a step I can take. That's what I can manage right now. That's why it's important for you to push out all the content you need because people just want to relate to you. They don't want perfect, they just want to see you. That's why I do everything identity first. It's really like that. Identity first and your identity is not perfect and it is in another way, it is. But it's not the perfect picture. It's not like the the nice rainbow paradise you want to show to people. You want to show the raw you, the real you. And that's not perfect. It's not polished. It's not amazingly great. It's not like a blockbuster with like the budget of $250,000,000. It's just you. And if you talk about the things you are passionate about, that's amazing. People really love that. Today, I was talking to a bakery and this person, this guy that this entrepreneur is amazing. He talks to me about all the specific things he really needs to understand to know about outside temperature, inside temperature, timing, oven settings, everything. And it's really inspiring. And you know, after that I was eating the bread and it tasted it tasted better because, you know, I know the depth of what he told me. I know what kind of passion, work, knowledge is inside that bread. It was amazing. Maybe it was just because it was still a little bit hot and crusty on the outside, it was amazing. Just be you in content, that's what the world wants to see, not the polished perfect you. They hate it.