How Talking About Situations Plants You in Their Brain

And why is that more important? Because if you start with assessments or with a video review page or all the other marketing stuff they are promoting online where you get some PDF or e book or funnel or webinar. You have to watch out. It's not a solution for a problem you think you have, while the real problem is something else. And the most important problem for entrepreneurs is that the language is not there yet. You have to think and talk think more for yourself, talk more with your audience and your customers about what it is, why they called you, why they want your solution, and at what moment they need your solution. And at that moment you can structure your website even around that. This is one part of course. For me it's important. I'm telling you, quit with all the, hey, receive this from me and you will have an infinite amount of leads for free. That's bullshit. That's not correct. That's not helping you. It's creating another problem and it's not going to the the core, to the fundamentals. So what is the fundamental thing for you to have your story straight, to know what to say, and that's