You Are the Brand, Not Your Strategy

the brand, not your strategy, not your vision, not your building. You as the entrepreneur or you and your team. Because people buy from people. It stays like that. That's something that won't change within a year. Probably, it will even become more important to understand this. People buy from people. So what do they want to see? A human being. They don't want you to geek out all the time about your product. Yes, that's important. Maybe 20% of your content needs to be about that. But the most important thing is it's about you. People want to understand who you are. And there's one thing that's so