You don't need to niche down anymore

then have a closed loop, the rings of entity and that that's amazing. But because you need to talk in the same way about your methods, your frameworks, your entities, you have to think about it in strategy, not just in content. Because if I was talking about the bird in a way like, okay, let's let's make the story a little bit different on Instagram. Because I told the story already on my website about the water, now I'm I'm talking about leaves or sticks and the bird. And it's different, so that's not going to work. So the connection needs to be exactly the same. So when I'm talking about the bird, the DNA, it's it's pretty logical. My neighbors understand the bird needs water. They don't think about it like, oh, maybe we can build a house of sticks for the bird. And the bird is not like, oh yeah, I need a house of sticks right now. It's really hot. I need sticks. No. It's just thinking in the same way. Birds don't think, they just