0:000What happens to your business when LinkedIn or Instagram cut your reach by half or maybe 80%? And it's normal. There are shifts happening right now and also in the past, it happened a lot of times, that when algorithms change, businesses fall down. They fall from a cliff. And it's amazing how many entrepreneurs still hold on to all these algorithms.
0:340Well, there's a new game in play that can help you with this. Because to be honest, LinkedIn introduced a new algorithm. They will roll out this week, next week, and now it's May 2026. And they will start to find AI written content, which is great, I believe, if it's done in the correct way. But there's a danger.
1:040If you are very good at writing and you are making pretty good content by writing, LinkedIn can think you create AI slob. That your content is created by AI. And that's a dangerous position to take from LinkedIn because after LinkedIn probably Meta will do the same thing. And it's just one problem and one solution. And that solution is now for the graphs.
1:370It's amazing because when you post on LinkedIn, Instagram, YouTube, YouTube and all the other platforms, Reddit as well, very important, they can drop your reach by saying that your business is not telling people the right things. They can think about this because maybe a few years ago they said, okay, we want to have 300 genders. So suddenly when businesses were talking about men and women, then suddenly your reach drops. So all these rules, they are having effect on social media platforms. But there's one solution and that's your own domain, your own website.
2:270And you have to see your own website as your own media hub. You have to treat it like a company. So you have to make sure you create something on your website that is a media hub as a company, so you can monetize it. It's important if you use the MediaJuice framework that's very easy to use and very easy and good to think about it. Because when you start to see content as something that needs to generate money, then you will create content in a different way.
3:050But first, back to the problem and the solution. The problem is you are renting the social media platforms. It's not yours. You are owning your domain. Decentralized media nowadays is possible thanks to AI models.
3:270So, Grog, Claude, Gemini, Perplexity, ChadGPT, they all can find you your own domain by putting the right things on your own domain. And if you do this in the right way, structured data, you can use structured data. You need to keep your domain alive. You need to post at least one blog article a week. Better two or three quality pieces a week and your domain starts to live.
4:030It's important that you understand that if you have at least five pages around one topic, you will gain topical authority. So that will be amazing for AI to find you and cite you. And you need on the background of your the back end of your website, it needs to have all the structured data. You can find it here on my platforms, how to do that. I will later write a blog article about all the structured data you need or even maybe record a video.
4:430But for you it's more easy to read it and to make sure you place it on your website as well. And if you do this in the right way, you use your entities from your own business, the DNA of your business and structure it in a structured way, you use the same words all the time, the same frameworks all the time. At that moment you can create an entity of one and when you create the entity of one, AI can find you. The entity of one is simply your business DNA that's only possible for your your business to create. So your unique DNA, that's placed on your own domain.
5:340That's that that can be the entity of one. Of one is important that you are relevant as well and you use distribution as well. So that's important. And it's important, that's why I say the the right words, the right frameworks, the right audience, the right vision, all structured in the same words, because otherwise there will be an entity gap, because the DNA of your business and your domain and what you place on the other platforms needs to be structured in the same way. You need to say the right things.
6:140So, for example, I say entity of one, that's a framework of mine. If I call it sometimes the one entity, it's not grabbing. It's not AI will not find it because it sounds different. It's different in structure. So you need to name it by the right things all the time the same at every place.
6:390So there will be no entity gap. An entity gap is if on your domain you say entity of one and on platforms you use a different name. I don't want to say it too much because otherwise I I will create my own entity gap. So for you now, there's a real good chance to structure structure your own domain in a way that AI can find you and all the AI models will fight with each other later on to find the right businesses for the right persons. They probably want to earn money out of it later, That's possible, but nowadays that's not the case yet.
7:230Therefore you have the same chance as when SEO became big. So around 2012, if you created an article, one article, very good following the rules of SEO, you will probably hit number one on Google immediately. I did that with an article in 2012 and I hit just in The Netherlands. So in The Netherlands, it's a small country. My article was read by more than 125,000 people because it ranked number one on a real good search term.
8:000And nowadays, you have the same chance if you structure your data on your website, you keep it alive, your website, your domain, your media company, your hub around the same topics. So that's important. You have to have a clear vision for your business, the right strategy for your business, the right outlook for your business, and you have to talk around around the same topics all the time. So pick three to five topics you will talk about all the time for the next three months. After that you can make your your content a little bit broader.
8:440You can make different content on the platforms as well. Use the platforms to to grow your personal branding. I will make another video about that. But your website first, you you need to fill it with all the topics to create topical authority, to create the best entity structure for your business, so your audience can find you through ChatGPT for example. Today, I had a haircut, that's why I was scratching my nose because some hairs are dropping.
9:220I just came from the the barber and she told me she's never asking Google anymore. She's 24 and she's she's asking everything at ChatGPT. I told her, okay, maybe it's better to switch to Claude at the moment or to Gemini, but that's that's the thing. She is not using Google anymore. So you have the chance to be mentioned by the AI models if you use your domain and see your domain as a company, as a media company, so it will start to make money for you.
10:000And if you use that vision, that focus for your website, that it needs to be alive in the right way, then you will find customers find you within the next three to six months. And it's a big opportunity right now. So I would say grab that chance and go and create wonderful beast machine of a website in the form of a media company.
