Leer hoe AI beslist wie het aanbeveelt, en bouw een aanwezigheid die consistent genoeg is om niet genegeerd te worden.
Understand why the SEO playbook that worked for decades no longer applies in an AI-driven world, and what fundamental shift has taken its place.
Key insight: SEO was page work; entity work is a completely different discipline, not a newer version of the same thing.
Key insight: The deeper your mastery of an old framework, the harder it is to even see that a different framework exists - and that invisible gap can cost you far more than ignorance ever would.
Key insight: The biggest threat to your growth is not lack of knowledge - it is using your past credentials as a reason to reject what you have not yet tested.
Get a concrete, working definition of what an entity means in the context of AI - using a personal analogy before translating it directly to your business.
Key insight: An entity is not just who you are - it is who you are made visible and consistent across multiple layers, because AI can only recognize what it can actually observe.
Key insight: Your entity is not a slogan - it is a layered structure of DNA, visible action, and third-party confirmation that AI can read without you ever needing a perfect headline.
Key insight: Congruence across every ring - from your own domain to third-party mentions - is what transforms you from a name AI has encountered into an entity AI genuinely trusts and recommends.
Walk through each ring of the entity model in detail - from your internal core to third-party validation - and understand exactly where you have control and where you earn influence.
Key insight: For AI, you either exist or you don't - and your entity is built from everything visible across all your rings, not just your website.
Key insight: Publishing your entity consistently across your own external channels - LinkedIn, YouTube, Spotify, and beyond - is what builds Ring 2 and makes AI systems recognize and reinforce who you are.
Key insight: When what you say about yourself, what you publish on your own channels, and what others say about you all align perfectly, there is no entity gap left for AI to doubt.
Translate the Rings of Entity framework into a concrete action plan - from building out your website to showing up consistently across platforms.
Key insight: An entity is not just who you are - it is who you are made visible to others, and AI only recognizes what it can actually see.
Key insight: Your entity is not built by what you claim - it is built by the consistent alignment of what you think, say, and do, made visible layer by layer across rings.
Key insight: Consistency across your own domain and at least four external platforms makes you three times more likely to be recommended by AI than those who skip this step.
Van het begrijpen van de paradigmaverschuiving tot een concreet actieplan: elke module bouwt voort op de vorige en eindigt met iets wat je direct kunt toepassen op jouw eigen situatie.
Een werkbaar model dat laat zien waar je controle hebt, waar je invloed verdient, en wat de exacte volgorde is om een entiteitsaanwezigheid te bouwen die AI-systemen herkennen en vertrouwen.
Het AI-landschap verandert snel. Je hebt blijvende toegang tot de cursus zodat je de inhoud kunt raadplegen wanneer je klaar bent voor de volgende stap.
Ondernemer sinds 2003. Van drankpromoties en een eigen kroeg tot management bij T-Mobile en KPN. Van DJ en producer tot meer dan 500 ondernemers begeleid in consulting. Oprichter van Identity First Marketing, Identity First Media en Aligned Entrepreneurs.
Voor €20 leer je hoe AI beslist wie het aanbeveelt, en hoe je zeker weet dat jij erbij zit.
€20.00