Choosing a niche is like naming your son's career at birth

Choosing your niche is like naming a career of your son before he is born. Would you imagine? My son, Joah, he is now 20 and I'm like, okay, when he is 20 years old, he is going to have this business, or this is what he does for the living, or this is where he lives. No. It's crazy to do that. But thinking about niches, we try to do the same thing. And it's really not not normal to try to do that. I'm going to explain you in this video why it's the opposite almost like that. Because you have to choose who you are. Be so specific of who you are as a person, as a founder, as a business.