Aflevering #15
Je niche ontdek je, je kiest hem niet
Je niche is geen keuze op dag één, maar de uitkomst van vier schakels: entiteiten, tijd, klantgesprekken en data.
11 min
Video en audio in het Engels
Belangrijkste inzichten
- Begin met entiteiten, niet met een niche: beschrijf wie je bent, wat je waarden zijn en welke methoden je gebruikt, en vraag een AI-model om je entiteiten scherp te stellen.
- Voeg tijd toe voordat je conclusies trekt: zonder consistente aanwezigheid over een langere periode is de data uit klantgesprekken te dun om een betrouwbare niche uit af te leiden.
- Neem klantgesprekken op, want daarin zit de rijkste data. Spreek met de klanten die de beste resultaten hebben behaald met jouw oplossing en laat niets verloren gaan.
- Laat een AI-model je niche ontdekken uit de transcripties van klantgesprekken. Je geeft het niet op voorhand mee, je leest het af uit de werkelijkheid.
- Een te vroeg gekozen niche maakt je kleiner dan je bent. Gebruik The Niche Chain, vier schakels in de juiste volgorde, en vier je niche als een behaald niveau.
Tijdstempels
00:00Openingsmetafoor: een kind bij geboorte een loopbaan toewijzen
00:58Identiteit als fundament: wie ben jij als bedrijf?
01:57Persoonlijk merk: Musk is groter dan Tesla
03:56The Niche Chain: de vier schakels uitgelegd
06:06Klantgesprekken als rijkste databron
08:27Waarom experts hun niche niet willen kiezen
09:53Stappenplan: zo gebruik je The Niche Chain
11:33Afsluiting: vier je niche als een behaald niveau
Shownotes
Kernboodschap
Je niche is geen keuze die je op dag één maakt. Het is de uitkomst van The Niche Chain van Identity First Marketing: een ketting met vier schakels die je niche stap voor stap onthult. Jij kiest de eerste schakel, de markt levert de rest.
The Niche Chain: de vier schakels
- Entiteiten: wie ben jij, wat zijn je waarden, concepten, methoden en frameworks? Dit is waar je mee begint. Vraag een AI-model welke entiteiten bij jouw bedrijf horen en publiceer ze op je eigen domein.
- Tijd: deel je entiteiten consistent online. Zonder tijd is de data te dun om iets mee te doen.
- Klantgesprekken: de rijkste bron. Neem ze op, vraag toestemming, laat niets verloren gaan. Spreek bij voorkeur met de klanten die de beste resultaten hebben behaald.
- Data: laat een AI-model de transcripties analyseren en vraag: wat is mijn niche? Het antwoord ligt in de gesprekken, niet in je hoofd.
Waarom experts hun niche niet willen kiezen
Veel experts weigeren een niche te kiezen omdat ze iedereen willen helpen. Paul Veth erkent dat gevoel, maar stelt dat een te vroeg gekozen niche je kleiner maakt dan je bent. Traction in het begin is geen bewijs dat het de juiste richting is. Een niche die je opgelegd hebt aan jezelf werkt niet voor jou, en uiteindelijk ook niet voor je klanten.
Persoonlijk merk als fundament
Elon Musk is groter dan Tesla. Richard Branson is groter dan Virgin. Een bedrijf heeft een persoon nodig als anker, zeker in het tijdperk van AI-vindbaarheid. Bouw een bedrijf dat bij jou past, geef het zijn eigen identiteit en entiteiten, en zorg dat iedereen in je team de visie belichaamt.
Concreet aan de slag
- Vraag een AI-model welke entiteiten bij jouw bedrijf horen.
- Publiceer die entiteiten op je website en sociale kanalen.
- Neem klantgesprekken op en laat ze transcriberen.
- Geef de transcripties aan een AI-model en vraag: wat is mijn niche?
Vier schakels. In die volgorde. The Niche Chain van Identity First Marketing.
Onderwerpen
niche bepalenniche chainentiteitenklantgesprekkenAI-vindbaarheididentity first marketingpersoonlijk merkniche ontdekkenPaul Vethentity of one
Volledig transcript
Bekijk volledig transcript
0:00
0Choosing your niche is like naming a career of your son before he is born. Would you imagine? My son, Joah, he is now 20 and I'm like, okay, when he is 20 years old, he is going to have this business, or this is what he does for the living, or this is where he lives. No. It's crazy to do that.
0:26
0But thinking about niches, we try to do the same thing. And it's really not not normal to try to do that. I'm going to explain you in this video why it's the opposite almost like that. Because you have to choose who you are. Be so specific of who you are as a person, as a founder, as a business.
0:58
0When you're having a bigger business and you have a management team or a board of directors or co founder, you have to determine who the business is. Think about it as a person. You have to name it. You have to choose it. And of course you have to, if you're the founder or co founder, you have to understand who you are.
1:25
0Because if you build a business that's totally different than who you are, it's never going to work of course. So, and especially nowadays with AI findability, it's it's so important that your business connects with you as a person. You need every every business needs a person as a brand, as a personal brand. That's why Elon Musk is even bigger than Tesla. Most people know who Elon Musk is and less people know who Tesla is.
1:57
0A lot of people know who Richard Branson is, but to tell you that he has Virgin, the record label, you don't know the existence of Virgin, maybe. I don't know. But Richard Branson is bigger. That's why it's important. So for you as a founder or co founder or with the business, choose something that's suiting you, that's reflecting you and give your business their own identity entities.
2:28
0It's really like that. It's important. And to talk about it, just a moment I will come back to the entity part, but choose really careful about who you are. Choose wisely, I would say. So you have to think about your strategy, your vision, about your why, your values.
2:51
0And you have to embody this. Not only you, every person of your team needs to embody the business, the vision, the strategy, where you stand for and what you what you want to push away. That's very important. Who are your enemies, so to say. So, okay, entities, that's the beginning.
3:19
0Entities, that's the beginning of your niche, I want to say. Entities are like persons from your business, location, values, concepts, frameworks, mythologies and stuff like that. Ask AI what your entities are, have a conversation about your entities. I must say it in almost every video. Try it.
3:43
0Do it. Place it on your own domain, your website, on socials as well. It's important in this AI era. It's important to know your entities. So about your niche.
3:56
0I'm working with the framework, the niche chain. It's a chain. So every part follows up the next part. You start with entities, then you add time. Because when you are talking about your entities in a consistent way, you have to do it over time.
4:15
0So add time. And then you will find client conversations. Because when you start with your entities over time, you start to talk to your customer, to the conversations you have with them. And if you collect these conversations, that's very important even if you're talking in person to to your customers, please, please record it. Ask them, of course, but please record it because you want the feedback, you want the data, because that's the next step, data.
4:48
0And if you have that, you can discover your niche. You have to do all of these things. If you have your entities ready and you don't add time, you jump immediately to the client conversations. The data that comes out of there is not deep enough. It's not good enough.
5:12
0You have to add time. It depends on your category of business. Some businesses can already start discovering your niche from the data after three months. Other businesses can only do it after one year or two years. But that's something you have to know as a business So you have the entities, then the time, then the conversations you have with your clients, and then the data.
5:43
0Out of that data you discover your niche. Not before that, not after that. It's really at that moment you don't have to wait longer. If you have enough data you can find it. So what is the most important part of this chain, this niche chain?
6:06
0I would say client conversations. Because I know a lot of experts already have these client conversations. You have them. Like I said, recording them. Do it online.
6:17
0Use a microphone. Buy a simple microphone and place it somewhere or use your phone, your smartphone and place it between you. Ask it if it's okay, because you want to learn. You want to be eager to learn. Ask feedback of course, but within this client conversations there is so much data and nowadays it's so easy.
6:44
0You just record all the client conversations. Better your best clients. The clients who have the best results because of the solution you sold. Them. So the service or products you sold them, they have the best results.
7:01
0It doesn't matter what the results are because you've built a solution for something, so the results are a result of your solution. So that's amazing. So, if you do that and you talk to the best clients, then you transcribe these recordings and you ask an AI model to pick up the role of the niche finder. And then you ask, okay, what's what's my niche? And then you discover the niche.
7:30
0You don't give it upfront, just like you don't give your career for your son a name when he just is born. Like my son, Joah. Okay, Joah, you have to be a physician. No. It's crazy to do that, just like naming your niche.
7:50
0So stop naming your niche upfront. You just have to discover it through the client conversations after time and you have to be very strict about your entities, because that is how you choose to show up online. So resume. You have to think about it that you I know this. A lot of experts don't want to choose a niche because they are like, yeah, I want to help everyone.
8:27
0No, that's not true, but I know why you think it. You think, okay, first of all, a lot of marketers tell you to choose a niche because then it's more easy to talk to your ideal customer. Ideal customer is also a result. So that's what marketers do and I know why because it's working. When you pick a niche and you are starting to talk especially to that niche, you will have traction in the beginning.
8:59
0But you are building a business that's not working for you. So, that's not working for your clients and customers as well neither, because it's not what you thought of as the business. So yeah, you can generate traction by choosing a niche, but it's making you smaller than you are and you want to help more people. That's what you think and what you feel. In the end, you don't care because I know that it depends how how big you want to build your business.
9:33
0It really depends on it, but it's always smaller than everyone. I know, but you must have the feeling you can help everyone who wants your solution. That's why experts hate it to name a niche upfront. So, you have my permission. Stop trying to name your niche.
9:53
0You just have to tell yourself, okay, what are my entities? Choose who you are and frame it in the entities, your values, your concepts, you as a person, your team, your methods, everything. Ask AI for your entities. Then start to share it consistently online over time and then start your client conversations immediately when you are working with clients. After you worked with clients, ask them questions, ask them feedback.
10:29
0And then you have data transcribed the conversations and give it to AI and ask AI what is my niche? And it will give it to you. And then suddenly it starts to work because then you have the niche and then you can talk to your niche, even to your ideal customer and then suddenly everything you are sharing connected to your entities will hit. It will hit harder. But first you have to do the work.
10:59
0You have to use the niche chain to get your niche and when you have your niche, see see it as a result or or reaching of a level in a computer games, you are like, yeah, I finally discovered my niche. And then you start talking only to you to your niche. And that's working really well. Never do it the other way. That's not working because I promise you, you will walk in a destination that's not helping you and it's not helping your customers.
11:33
0So stop trying to name your niche. Use the niche chain. Discover your niche. Celebrate it. Celebrate your niche and then you will see your traction or your own website or your socials and inventions will rise.
11:55
0But see it as a level you have to reach.
Veelgestelde vragen
Waarom moet ik mijn niche niet meteen kiezen?
Een te vroeg gekozen niche is gebaseerd op aannames, niet op bewijs. Je bouwt een bedrijf dat niet bij jou past en dat uiteindelijk ook niet werkt voor je klanten. De niche die echt bij jou past, haal je uit klantgesprekken en data, niet uit je hoofd op dag één.
Wat zijn entiteiten en waarom begin ik daarmee?
Entiteiten zijn de bouwstenen van je identiteit: jij als persoon, je waarden, je locatie, je concepten en je methoden. Ze vormen de eerste schakel van The Niche Chain. Zonder heldere entiteiten is alles wat je deelt online te diffuus om door AI-systemen en klanten als consistent te worden herkend.
Hoe lang duurt het voordat ik mijn niche kan ontdekken?
Dat hangt af van je branche. Sommige bedrijven hebben voldoende data na drie maanden. Andere bedrijven hebben één tot twee jaar nodig. Het sleutelwoord is voldoende: zodra de data uit klantgesprekken diep genoeg is, hoef je niet langer te wachten.
Hoe gebruik ik AI om mijn niche te ontdekken?
Neem je klantgesprekken op, laat ze transcriberen en geef de transcripties aan een AI-model. Vraag het model de rol van niches-vinder op zich te nemen en stel de vraag: wat is mijn niche? Het antwoord zit al in de gesprekken, het AI-model haalt het eruit.
Wat is The Niche Chain van Identity First Marketing?
The Niche Chain is een framework van Identity First Marketing met vier schakels: entiteiten, tijd, klantgesprekken en data. Elke schakel bouwt voort op de vorige. Sla er één over, dan is de uitkomst te dun. Doorloop je ze in de juiste volgorde, dan onthult de niche zichzelf.
Clips uit deze aflevering
1 min 7sYou have my permission to stop naming your niche
You just have to tell yourself, okay, what are my entities? Choose who you are and frame it in the e
1 min 6sYour niche finder lives inside your client conversations
You just record all the client conversations. Better your best clients. The clients who have the bes
1 min 6sWhy experts hate naming a niche (and they're right)
that's not true, but I know why you think it. You think, okay, first of all, a lot of marketers tell
57sChoosing a niche is like naming your son's career at birth
Choosing your niche is like naming a career of your son before he is born. Would you imagine? My son
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