Why experts hate naming a niche (and they're right)

that's not true, but I know why you think it. You think, okay, first of all, a lot of marketers tell you to choose a niche because then it's more easy to talk to your ideal customer. Ideal customer is also a result. So that's what marketers do and I know why because it's working. When you pick a niche and you are starting to talk especially to that niche, you will have traction in the beginning. But you are building a business that's not working for you. So, that's not working for your clients and customers as well neither, because it's not what you thought of as the business. So yeah, you can generate traction by choosing a niche, but it's making you smaller than you are and you want to help more people. That's what you think and what you feel. In the end, you don't care because I know that it depends how how big you want to build your business. It